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PROJECT PARTNERS

I’ve worked with Bobby on numerous projects related to public land stewardship over the years and I have always found him to be just what we needed - professional, friendly, and knowledgeable. Perhaps even more importantly, he gets it. He gets that tourism is vital to the economy and well-being of many communities and that those in tourism have a responsibility to be good stewards of the resources that make them special. That understanding is part of what makes him so effective. I look forward to the next time we get to work together.

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- Clark Lovelace, CEO Explore Brevard

Recent Projects

Public lands and waters are a community asset and catalyst for sustainable economic development for the visitor and outdoor recreation industry.  During the pandemic, many outdoor communities saw a massive surge in outdoor recreation and visitation to public lands. This led many communities to adopt destination stewardship best practices.  TIS was there to assist.

  • Contracted by Visit North Carolina and developing state-level programming for responsible travel, destination stewardship, and accessible outdoor recreation.  This includes a series of learning modules, activation toolkit, and Trail Town Stewardship program.   

  • Contracted by Colorado Tourism Office and providing technical assistance to multiple alliances and communities throughout the state. Selected projects have included:  developing a destination stewardship engagement and communications program; drafting strategic MOU for a five-DMO stewardship alliance; leading all aspects of an outdoor industry needs assessment; analyzing economic impact and geolocation data to evaluate positive impacts of tourism; developing a responsible recreation social media campaign.

  • Contracted by Travel Oregon and providing destination development technical assistance to multiple communities throughout the state.  Projects have included:  facilitating a series of product development planning workshops; facilitating community-defined asset inventory to develop an outdoor recreation map; developing a stewardship communications plan for responsible recreation.  

  • Conducting Outdoor Recreation Stewardship Assessments to identify opportunities to support public land management and enhance visitor experience for the Hells Canyon Scenic Byway region and the Blue Ridge Parkway/Smokey Mountain region.  Both projects include first impression immersion tours, evaluation of outdoor recreation assets and experiences, competitive analysis of similar gateway communities, and development of stewardship action agenda.

  • Leading Sustainable Destination Assessments in Ogden, UT, Oceanside, CA, and San Diego County, CA.  The assessment uses Mountain IDEAL's internationally-recognized best practices to evaluate performance and provide strategies for advancing destination stewardship.  Each assessment includes:  exhaustive desktop research, stakeholder interviews, scoring evaluation of nine stewardship themes, and comprehensive report.  

  • Acting as Sr. Consultant on Sustainable Destination Management Plans in Jackson, WY and Ketchikan, AK.  For both projects, TIS conducted a Sustainable Destination Assessment, led workshops on Tourism Impact Monitoring, and provided tactical actions for implementing a Visitor Use Management strategy.   

  • Providing technical support in the development of the Building Outdoor Communities initiative led by WNC MADE x MTNS to activate outdoor economies in western North Carolina.

  • Acting as Program Administrator for the Mountain IDEAL Program.  Responsibilities include:

    • Advised Vail and Breckenridge, CO in maintaining third-party certification.  Currently advising Park City, UT through the process of preparing for certification.  

    • Led Aspen and Durango, CO through baseline assessment and successfully entered them into Top 100 Sustainability Stories Program where they each received top recognitions.

    • Developed and facilitate the annual, multi-session Mountain IDEAL Learning Series

  • Invited to multiple speaking engagements to share the presentation "Destination Stewardship:  Reimagining the Purpose of Tourism".

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