Who We Are

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Robert (Bobby) Chappell

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Strategist, Program Architect, Change Maker

He | Him | His

Bobby Chappell has spent over 20 years activating strategies and programs that generate positive impacts for people, places, and the planet.  He has been a conservation biologist responsible for assessing visitor use impacts and critically endangered habitats; he has worked on the front line of nearly every sector of the hospitality industry; and he has played an influential role in advancing sustainable tourism around the world.

He is a mission-driven professional who brings quantifiable results to project partners by listening to their needs, crafting strategies based on objective data, building capacity for long term success, and monitoring project impacts for continuous improvement.

Tourism Impact Services'



Tourism Impact Services (TIS)  is passionate about helping communities connect the dots to discover a shared vision for tourism and recreation development.  By design, this type of authentic place-making results in a vibrant community that is a great place to work, live, play and visit.


TIS works at the intersection of community planning + sustainable development + visitor use management and is founded on the idea that there are no one-size-fits-all solutions and no silver bullets.  However, there are proven methodologies that are applicable to every shape and size of business and destination.  These methods make up the core of our services. 


Regardless of where you are on the community development spectrum, there are opportunities for your destination to maximize the benefits of sustainable tourism and or outdoor recreation.  No matter what your objectives may be, there is a way to chart a course to your intended destination.  And this is where we can help.  TIS will listen to your needs, your challenges, and your intended outcomes to develop a solution that works for your situation and within your budget.



Destination development is most successful when local managers use a participatory planning process that listens to every voice within the community and allows them to help shape their own future. The end result is collaborative community vision & brand with validated strategies for developing organizations, trails & recreation resources, tourism products & experiences, and economic opportunities. 


Services Include

Destination Stewardship Governance

Stakeholder Mapping & Engagement

Resident, Business, Visitor Surveys

Situation Analysis

Strategic Plan Development

Policy Evaluation

What We Do


Smart planning intersects with quality assurance when robust management plans incorporate rigorous standards to define policy objectives, evaluate risk potential, anticipate disruptions, encourage training and preparation, and monitor performance outcomes  over time.  This approach will build confidence in stakeholders, enhance the visitor experience, increase economic impacts, and maximize community benefits.

Services Include

Standards Development

Risk & Resilience Planning

Management Plan Development

Capacity Building Modules

Visitor Use Management

Global Recognition Programs



You can't manage what you don't measure, it's that simple.   Leading destinations are looking beyond the standard volume-based metrics (heads-in-beds, economic impact) and shifting to their emphasis to better understand the value of the entire visitor experience.  This kind of impact monitoring can produce compelling reports that gives a full picture of tourism's overall impact while also providing insights on how to improve over time.  

Services Include

Quality & Sustainability Assessments

Carrying Capacity Studies

Asset Inventories

Destination Audits

Supply & Demand Analysis

Economic Impact Analysis

Data Mining & Research